I'm Bill Matthews—a 30+ year veteran of the fishing tackle industry who's turned my lifelong passion for fishing into a way of life.

Three decades ago, I made the call to "fish for a living." That decision led me to work with top brands like Gamakatsu, SPRO, Eagle Claw, Rapala, Pautzke, Western Filament, and many more.   Along the way, I've designed best-selling products, partnered with major retailers nationwide, and earned awards for sales, marketing, and innovation.

But at the heart of it? I just love fishing—every bit of it. From kayak sessions to offshore runs, crappie to tuna, the catch, the crew, the remote spots, the post-fishing trip meals and drinks, the artwork, and those epic, once-in-a-lifetime moments. That's what I live for, and that's what I share here: tips, stories, gear breakdowns, and real adventures.

Thanks for joining the ride and supporting the brands that make it all possible.

Life is short—FISH MORE, work less!

Bill​​

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